Brand guidelines

The Indene brand, used the right way.

The Indene symbol, signature, colors and typography, with the usage rules and the official files. For press, partners, events and anything that carries our name.

Download the files About Indene

Indene

Official files in SVG and PNG
Colors with exact codes
Usage questions: press@indene.io
Write to the press team

The symbol

A range, not a point.

The symbol is an error bar: the honest way to show an estimate. It sums up what Indene believes about risk.

The stems: P10 and P90: the limits of the range. No Indene value appears outside them.
The bar: The crossing: the path between the best and the worst reasonable scenario.
The dot, at 68% of the span: The most likely value. Off center on purpose: the loss distribution is asymmetric and the long tail sits to the right.

Exact geometry: two stems, the bar between them and the dot at 68% of the span. Always use the official files; never redraw the symbol.

Signature and versions

One signature, chosen by the background.

The signature combines the symbol and the word Indene. Pick the version by the background, never by taste.

Indene
Ink greenThe main version, on light backgrounds.
Indene
InkFor one-color printing and black and white documents.
Indene
ReverseWhite, on ink green or on dark backgrounds.
Symbol onlyApp icon, avatar and small spaces, when the word does not fit.

Space and size

Clear space: around the signature, keep free at least the height of the symbol.
Minimum size: the symbol at 16 px high on screen or 5 mm in print. Below that, use the symbol only.
The symbol rests on the baseline of the word, not on its center.

Colors

Ink green, paper and ink.

The page is almost entirely neutral. Ink green is the brand color, and mint lights up on dark backgrounds. There is no second brand color.

Ink greenThe brand color: cover, button and emphasis.
HEX
#1C4A3C
RGB
28 74 60
Night greenBands and deep backgrounds.
HEX
#15382D
RGB
21 56 45
MintHighlight on dark backgrounds.
HEX
#7FC4A5
RGB
127 196 165
InkText and the one-color signature.
HEX
#14181A
RGB
20 24 26
MistAlternate section background.
HEX
#F4F5F3
RGB
244 245 243
PaperMain background.
HEX
#FFFFFF
RGB
255 255 255

Proportion: about 90% neutrals, 8% ink green and the rest for risk states, only when the piece shows a real risk state.

Typography

Serif for titles, sans for text.

Newsreader400 · 500 · itálico
Titles and highlight numbers, with the italic turn.
Your cybersecurity team.
IBM Plex Sans400 · 500 · 600
Body text, buttons and labels.
It connects what your company already uses and works every day.
IBM Plex Mono400 · 500
Values, dates and codes.
R$ 8.4M to R$ 21.7M

All three families are free (SIL Open Font License) and available on Google Fonts.

How Indene speaks

Short sentences, concrete facts.

In running text, write Indene or Indene Security. All caps only in the legal name.
The verbal signature: Indene, your cybersecurity team.
Short sentences in the active voice, no exclamation marks and no emoji.
Values always as a range, written with the word: R$ 8.4M to R$ 21.7M.
No fear as an argument: no padlocks, no hooded hackers, no promises of being bulletproof.

What not to do

What never to do with the brand.

Wrong useIndene
Do not recolorUse only the official versions. No gradients, other colors or a multicolor symbol.
Wrong useIndene
Do not distortNo stretching, squashing or skewing. Always resize in proportion.
Wrong use
Do not move the dotThe dot sits at 68% of the span. Centered, the symbol loses its meaning.
Wrong useIndene
No effectsNo shadow, outline, glow, emboss or 3D version.
Wrong useIndene
Respect the backgroundNo brand on busy photos, patterns or low-contrast backgrounds.
Wrong useINDENE
Do not redrawDo not rebuild the signature in another typeface or change the space between symbol and word.
Wrong useIndene
Do not rotateThe symbol is always horizontal, with the dot on the right.
Wrong use
Not an ornamentThe symbol is not a list bullet, a repeated pattern or a decorative icon.